Media
Our mentions in the media, and links to our press releases
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Watch that magic happen
Get them together to let the creative sparks fly ... bright students, community groups and industry mentors get stuck into the 'Challenge', writes Sean Gillespie.
Creative Connections
With student teams from AUT University, Media Design School, The University of Auckland and Massey University, and industry mentors from DDB Group, Colenso, Shift, Alt Group, Sparks Interactive and even Threaded Magazine (to name a few), we’re looking forward to a high quality of creative, innovative and wellthought-through entries this year.
TBI Q&A: Jade Tang
“Generation Y (aka The Millennials) are ambitious, confident, connected and open to change. They have new ideas, energy and drive that many organisations; both 'for-profit' and 'not-for-profit' can benefit from.” - Jade Tang
2010 yMedia Challenge launches
“We are blown away with the talent and enthusiasm of this year’s participants and can’t wait to see each project develop over the next eight weeks,’ said the organisers.
Not-for-profits fixed up, soon to look digitally sharp
“The 20 community groups and the 62 students involved get a lot out of the mentors’ skills through their involvement and insights into the teams’ particular communications problem,” Helm says.
yMedia Challenge under way
TBWA, DDB, SAATCHI, COLENSO, ALT Group, NZ Herald and Touchpoint are among the agencies & media to provide mentors to yMedia, an outfit that enlists AUT students to take part in a competition to produce digital creative work for not-for-profits.
Workshops, challenges and collective growth
While some money is required to facilitate the yMedia Workshop Series and the yMedia Challenge, the real value comes from the people involved. yMedia could not be run without the generosity, time and energy of the volunteers in the yMedia Crew. And finally, every individual involved—each not-for-profit organisation, student team, industry mentor, sponsor and speaker, puts in time, effort and knowledge which leads to positive collective growth. Excuse the cliché, but it’s a genuine “win-win” circle.
The kids are alright
They’re serving the community, tackling the recession and boosting innovation. Is anyone still complaining that today’s young professionals want it all?
The Kids are alright
In 2007, former schoolmates Pamela Minett and Adele Barlow hatched the idea of matching IT students—who often wanted to be involved in their community but didn’t know how—with community groups that had technology needs but no budget. The only thing missing? Money.
yMedia And Nzherald Join Forces
nzherald.co.nz is thrilled to be involved with the yMedia Challenge. It's a smart initiative that not only provides young people with great experience but also grows people's understanding of new media, while directly benefiting organisations,” says Jeremy Rees, nzherald.co.nz publisher.
Registrations Open For yMedia Challenge
"We're changing the way that charities think and the way they connect with the people they need to reach. This, more than anything else, can make a difference" says Auckland University of Technology student Leah Royden.
yMedia Challenge 2008
"I need a job to get experience; I need experience to get a job. Lame."
Following the successes of last year's Challenge, the yMedia Challenge 2008 is in full swing to help fix this conundrum faced by so many students.
Gen Y finds a new C or two at Summit
The first-generation of the Digital Strategy centred on “the three Cs — connection, confidence and content,” but right from the outset of Digital Summit 2.0, the emphasis was on the Web 2.0 Cs: collaboration and communities.
The challenge of getting real world experience
nzherald.co.nz, October 2007
Real world experience can be hard to get in the dog-eat-dog digital domain - but two graduates have made their own solution.
Ubersavvy - Generation Y Ask "Why Media?"
yMedia have attracted three major sponsors: The Tindall Foundation, Saatchi & Saatchi, and Microsoft who were all inspired by the concept.
"Saatchi & Saatchi believe in the importance of strong, integrated advertising campaigns and are very pleased to work with yMedia to expand the opportunities for NPO and tertiary students in the field of digital marketing. With this placement, they will have the opportunity to work on New Zealand's best known and best loved brands, right alongside the country's best digital creative teams," says Jen Rolfe, General Manager of Saatchi & Saatchi Digital Direct and yMedia Advisor.
Changing Media Means Changing Minds
The yMedia Challenge is a new youth-driven media initiative matching media students with non-profit organizations (NPOs) in a competition later this year.
"It's only over the past few years, having lived and breathed it, that I've realized the power of digital media," says Pamela Minett.