Grey Lynn Farmers Market

Team:

Michele Da Costa

AUT Bachelor of Communications majoring in Advertising

Alexandra Schumacher

AUT Bachelor of Communications majoring in Public Relations

Grace Taylor

AUT Bachelor of Communications majoring in Digital Media

Emily Shorvon

AUT Bachelor of Communications majoring in Digital Media

Community Group:

Grey Lynn Farmers Market

A community owned, food-only market taking place in Grey Lynn on Sunday mornings.

The market aims to draw Grey Lynn people toegther each week as an alternative to supermarket shopping. Not only does the GLFM enable and promote sustainablity and healthy living, but also the participation and support of locals to create a sense of community.

Mentor:

Andrew Simpson

Production manager for Aim Proximity.

The Challenge:

As a non-profit organisation, the GLFM required both the active participation and financial support of the community to become a success. We aimed to achieve the following goals:

• Achieve an increase in GLFM paid memberships 
• Implement an online community as an extention of the market
• Improve the current website and online tools
• Create an active social media presence
• Inform interested parties of the benefits of GLFM/ what sets it apart.

The Solution:

To achieve these goals, we did the following:

• Improved existing internet tools by cleaning up the website, creating online forms and designing email templates
• Created an animation aimed to encourage people to eat locally grown food
• Created a promotional video with endorsements from local celebrities
• Developed an online community through the creation of a message board, twitter account and extending the Facebook group.
• Maximised publicity through media releases
• Provided instruction manuals for Twitter, Facebook and Message Boards to ensure sustainability.

To have a look at the process of planning and creating the solution, check out the blog we kept during the challenge: http://ymediagame.blogspot.com

The Result:

Our team achieved second place in the yMedia Challenge 2009. We received great feedback from our client, mentor and the juding panel, which is an awesome addition to our résumé.

Our mentor Andrew commented on our project “They had all their bases covered from Art and Copy, technology, communication and over all self motivation and they worked really well together when combining these individal talents”.

Whats growing on in Grey Lynn” promotional video:

“Avoid jet-lagged food” animation:

What did your team get out of the yMedia Challenge, and why would you recommend that other people get involved? (Just a paragraph)

There are countless incredible reasons to get involved with yMedia. Our team truly believed that participating provided us with skills and knowdledge we couldn’t possibly have gained through our university coursework alone.

Throughout the challenge, we had the chance to help a great commuinity group, gain valuable experience and meet awesome industry contacts. As a student, the opportunity to win prize money was a fantastic bonus on top of the career and work experience opportunities yMedia made available to us.

The help of our mentor Andrew was invaluable throughout the project. Having limited project management experience, he helped us to gain direction of our project. With his advice, we discovered how real agencies see a project from beginning to end, and with this inside knowledge, we excelled in our classes.

Above all else, the challenge is a incredible learning experience for all involved. There is simply no better way to understand the process and challenges of working on a project than having a real client.